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Measuring ROI in an English-as- a-Second-Language Program: An Online Learning Solution

Performance Medica

Edward P. Nathan

Abstract

This case study examines the methodology used to determine the ROI of an online English-as-a-second-language (ESL) program. The program was implemented in more than 20 countries, and the scope of the analysis includes data from all participating countries. A form of ROI analysis had been conducted annually prior to the addition of the ROI Methodology. The latest analysis follows the ROI Methodology approach step-by-step and has provided greater credibility as a result.

BACKGROUND

The organization evaluated is ...

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