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Measuring ROI in an Upgrade Selling Program: A Mobile Learning Solution
Transoft Inc.
Jack J. Phillips and Patti P. Phillips
Abstract
This project involves a mobile learning application for sales associates of a large software firm specializing in software solutions for the trucking industry. Sales associates were provided a mobile learning solution for their iPads, designed to describe and sell an upgrade to its most popular software product. Although the release occurred at the same time for all sales associates, not all of them logged onto the learning portal through their iPads, which allowed an opportunity for a comparison group. This ...
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