Measuring ROI in a Sales Program: A Web-Based Learning Solution

Financial Services Company

Lizette Zuniga


This case study focuses on the ROI of an e-learning sales program. Several aspects of this project warrant sharing it with others. It includes competency modeling, competency assessment, and evaluation components for the sales academy at a large midwestern company in the financial services industry, all while undergoing a large merger integration. The learning group enlisted the assistance of an external consultant to provide consultation for the competency development and evaluation aspects. This study outlines the business need ...

Get Measuring the Success of Learning Through Technology: A Step-by-Step Guide for Measuring Impact and ROI on E-Learning, Blended Learning, and Mobile Learning now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.