Matthias Hank Haeusler

From Allopoietic Content to Autopoietic Content for Media Architecture through a Better Understanding of Architectural Typologies


One of the pioneers of applying cybernetic thinking, architect Cedric Price, famously asserted that “Technology is the answer, but what was the question?”. This phrase also became the title of a 1966 lecture in which he asserted that “architect[s] must undertake extensive research in order to truly understand and adequately respond to a project’s requirements.” (Canadian Centre for Architecture 2015) The chapter recalls this lecture title and Price’s views in order to highlight two topics relevant to this publication.

Firstly, but only very briefly, I will outline that while the field ...

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