Chapter 7

For better and for worse: effects studies and beyond

Karl Erik Rosengren Ulla Johnsson Smaragdi and Inga Sonesson




Modern media and communication studies may be said to have started as a consequence of a moral panic (Cohen 1972/80; Roe 1985) about the effects of the new mass medium of film. At the initiative of the US Motion Picture Research Council, the so-called Payne Fund Studies were carried out in the late 1920s by a number of leading sociologists and psychologists including, for instance, Herbert Blumer, Philip Hauser and L.L. Thurstone (see Lowery and De Fleur 1983: 31 ff.). A couple of decades later, for similar but different reasons, comic magazines for children and adolescents triggered another moral panic. ...

Get Media Effects and Beyond now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.