Book description
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Product information
- Title: Medici Effect: What You Can Learn from Elephants and Epidemics
- Author(s):
- Release date: October 2006
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422102824
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