
128 Thomas Klein
YouTube has responded to the constraints in the entertainment sector by launching what it
calls ‘short-form-content’: clips of popular prime-time shows like Lost, Desperate Housewi-
ves and Grey’s Anatomy, as well as behind-the-scenes footage, celebrity interviews, online-
only specials. Considering these constraints, YouTube would not be a destination for the
viewer seeking standard television fare or formats. But for the trans-brand or trans-network
fan, the synoptic viewer and the growing cohort of young cellphone viewers, it is fast provi-
ding an array of alternatives from new textual forms to annotation systems, to community ...