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Meet the People: Why Businesses Must Engage with Public Opinion to Manage and Enhance Their Reputations by James Frayne

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CHAPTER SIX: TAKING THE RIGHT DECISIONS

The hidden skill of decision-taking

“CAMPAIGNS ARE ABOUT managing chaos – and chaos lives in indecision. Campaign organizations are built around making important decisions, not once a day but once an hour. A clear chain of command and confident decision-making are as important as the message itself. Successful campaigns are built on these organizational designs.” [79 ]

So says Chris LaCivita, the Republican consultant who not only made Swift Boat Veterans for Truth such a big success, but who has worked and consulted on a vast number of successful campaigns across the US. Opponents who face LaCivita’s campaigns know they are going to be disciplined, ruthlessly focused and action-oriented. He famously ...

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