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Meet the People: Why Businesses Must Engage with Public Opinion to Manage and Enhance Their Reputations by James Frayne

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INTRODUCTION: MEET THE PEOPLE

The explosion of public opinion

THIS IS A book about people. Like it or not, a revolution has taken place in communications and democracy has finally arrived. Ordinary people now determine what the world thinks about even the biggest businesses.

The explosive growth of the web, and above all social media, means every minute of the day across the world, people share opinions on what they have bought, the actions of businesses in the public eye, and what they think about issues that concern modern firms, such as taxes and regulation. Out of nowhere, these opinions are dragging businesses into major public conversations that trample on their carefully-constructed brand images.

Sites like Facebook (www.facebook.com ...

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