Designing health information programs to promote the health and well-being of vulnerable populations

The benefits of evidence-based strategic health communication

Gary L. Kreps1,  and Linda Neuhauser2     1George Mason University, Virginia     2University of California, Berkeley


Members of vulnerable populations—including people who are poor, elderly, immigrants, members of minority groups, have disabilities, and/or those with low levels of education—are at great risk for negative health outcomes. They need relevant, accurate, timely, up-to-date, understandable, culturally sensitive, and easy-to-use health information to make good health decisions about avoiding health risks, responding to health problems, and promoting health. Health information ...

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