O'Reilly logo

Megachange: The World in 2050 by John Andrews, Daniel Franklin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5 Cultural revolutions

Robert Lane Greene

Globalisation and technology will have their cultural impact – but the world’s tastes will remain stubbornly local

WRITING ABOUT “CULTURE” across a sweep of 40 years is even more perilous than writing about more numerical areas like economics, demography or climate change. Present trends may mean next to nothing over such a long span. An incautious writer speculating in 1962 might well think that mop-topped foursomes in matching outfits singing in harmony would have taken over the music world by 2012. The next four years would prove him spectacularly right; the next 50, wildly wrong.

Moreover, culture means so many things. To those intimidated by the word, “culture” means things that rich people enjoy, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required