Mehr Klarheit mit Visualisierung im Business - 36 Tools zum einfach Visualisieren und Lösen komplexer Aufgaben

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Gain Creators

Describe how your products and services create customer

gains.

How do they create benefits your customer expects, desires

or would be surprised by, including functional utility, social

gains, positive emotions, and cost savings?

Do they…

Create savings that make your customer happy?

(e.g. in terms of time, money and effort, …)

Produce outcomes your customer expects or

that go beyond their expectations?

(e.g. better quality level, more of something, less of

something, …)

Pain Relievers

Copy or outperform current solutions that delight

your customer?

(e.g. regarding specific features, performance, quality, …)

Make your customer’s job or life easier?

(e.g. flatter learning curve, usability, accessibility, more

services, ...