Whereas Marx considered commodities as having surplus values and Baudrillard27 considered them as semiotic signs, philosophy of Memoidealism considers them as containing memories and linked by memories. People use commodities to evoke memories (either personal or collective) and use them for further communication. You can find such examples everywhere. The use of memories (including superstructure and means of production memories used to store the personal ones) has increased dramatically. We call this analysis XRAM to distinguish from original Marx analysis and its derivatives and extensions. In the future memories will also have exchange value and replace money.