Using Web Analytics to Investigatethe Navigational Behavior of Users

Marc Ahrens1, Ralph Kölle2, Katrin Werner2, Thomas Mandl2

HIS Hochschul-Informations-System eG1

Institut für Informationswissenschaft und Sprachtechnologie, Universität Hildesheim2

 

Abstract

Today, web analytics and big data provide the basis for the evaluations of websites. However, the interpretation of this data in terms of Human Computer Interaction (HCI) can be challenging and there has been little progress in the systematic exploration of the potentials of web analytics within the usability evaluation domain. In this paper, we introduce a new approach to analyzing large amounts of usage data with the goal to detect usability problems in the use of a website. The underlying ...

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