You know which audience segments you are interested in, but who should these people be, exactly, and how many of them? In this chapter you will start a new file, called the recruiting spreadsheet, which will specify the following details:
How many of each audience segment to select
Demographics to select, if applicable
A qualification questionnaire for recruiters to use
Questions to make certain that the candidate is able to carry on an hour-long conversation
A schedule with available interview appointments
A list of qualifying candidates
I will also outline a few recruiting approaches that I have had success with.