Avoiding the Research Trap
Let's start with my take on research. By research I don't mean the focused, directed investigation I suggest you do to determine root needs. Nor do I mean the further investigation we perform once we've identified anomalies in our data. I also don't mean the deeper dive you should perform when finding the data, measures, information, standards, or benchmarks for the specific metrics you've designed.
By research, I am referring to the non-directed exploration of information.
This type of research can be broken into many different categories. They include scientific and historical methods; qualitative and quantitative ...