Introduction

Public relations research and measurement has come a long way. Accountability of the profession is not gained overnight. To get the metrics right and make the results count, a long journey has been made by the Measurati (Burke 2015) who constantly seek to improve the measurement standards.

The first of the Measurati and a thought leader in public relations research and measurement (The Measurement Standard 2015), Mr. Don Bartholomew had left us the legacy of his own journey through his influential blog MetricsMan. This book picks up the legacy to honor him with a compilation of 67 blog posts authored by Don from 2006 to 2014. A must-read for all public relations professionals, MetricsMan presents Don’s opinions and insights on the ...

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