“Quite simply, if you are designing e-learning, you should be following Michael's earned, respected, and apt advice. In this updated version of his classic, he points out the dearth of and need for, good e-learning, and then tells us succinctly how to get there.”
—Clark QuinnExecutive Director at Quinnovation
“Michael Allen's books have been the fundamental reasons for me to establish an e-learning development firm in Singapore.”
—Shamini ManikamFounder, TinkTank Talent Associates
“Our industry is littered with rapidly produced content and it's time we look back to one of our pioneers to learn where we went wrong. Dr. Allen speaks to the heart of the issues today with solutions designed to realign training to its business goals. With an unwavering focus on the science behind learning design, Dr. Allen's latest book is essential for anyone passionate about designing training to deliver tangible results.”
—Glenn BullFounder & CEO, Skilitics
“Michael Allen's Guide to e-Learning is one of the books I consider to be essential reading for any e-learning designer. It's full of useful design frameworks and vivid examples.”
—Julie DirksenAuthor of Design for How People Learn
“Michael's use of stories and missteps to add context elevates the experience of the learners. Learning becomes memorable. In this book Michael elegantly weaves boring fact-based content with realism, emotions and motivation. Read this book and breathe new life into your courses.”
—Ray Jimenez, Ph.D.Chief ...
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