CHAPTER 3Presenting the Product
Remember the last time you bought software online? Maybe it was a utility, blog reader, or whatever, but I bet if you think about it, you'll get a warm, cozy feeling, and you'll remember the Web site you bought the app at but not the payment process, because it was easy and normal. In fact, you might be tempted right now to put this book down and take a quick look at the site to see what's new. Even if you don't remember the name of the company exactly, you probably remember what it looked like, and you're not about to mistake it for some other site.
That's positive brand identity at work and the customer experience you want your customers to have, which are the reasons for this chapter.
Your product—be it desktop ...
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