Micro-ISV: From Vision to Reality

CHAPTER 5Focusing on the Customer

So far in this book I've focused on how you'll define, construct, beta test, and market your micro-ISV's first product. And I talked about customers and would-be customers in a general way: how they can help you define your application, service, or product as beta testers, why your Web site needs to be customer-centric and not product-centric, and so forth.

All this work in producing your micro-ISV has been to get to this point, when you can start focusing on and creating paying customers.

This chapter will dig deep into three major marketing topics: how to find your customers, how to interact with them, and how they will find you. I'll start with how to locate the sometimes-elusive customer by researching offline ...