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Micro-ISV: From Vision to Reality by Bob Walsh

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CHAPTER 6Welcome to Your Industry

Joint undertakings stand a better chance when they benefit both sides.

—Euripides, ancient Greek poet1

So far, you've been focused on you, your customer, and your micro-ISV. It's time to broaden your horizons and take a look at the resources and opportunities of working with other software companies, how to and why you should keep an eye on your competitors, and some of the organizations and Web sites you should know about as you build your micro-ISV.

What About Microsoft?

Whether you hate or love Microsoft, from a developer's point of view, it's the 900-pound gorilla in your room. Maybe the gorilla likes you, and it will share all sorts of goodies with you. But maybe the gorilla doesn't like you and spends ...

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