Foreword

How the heck did I become the poster child for the micro-ISV movement?

Of all people. Sheesh.

When I started Fog Creek Software, there was gonna be nothing "micro" about it. The plan was to build a big, multinational software company with offices in 120 countries and a skyscraper headquarters in Manhattan, complete with a heliport on the roof for quick access to the Hamptons. It might be a few decades—after all, we were going to be bootstrapped, and we always planned to grow slowly and carefully—but our ambitions were anything but small.

Heck, I don't even like the term micro-ISV. The ISV part stands for Independent Software Vendor. It's a made-up word, made up by Microsoft, to mean "software company that is not Microsoft," or, more ...

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