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Microeconomics II
book

Microeconomics II

by D.N. Dwivedi
August 2011
Intermediate to advanced content levelIntermediate to advanced
368 pages
14h 51m
English
Pearson India
Content preview from Microeconomics II
The Objectives of Business Firms and Their Market Powers 13
Long-run Survival and Market-share Goals Another alternative objective to prot-
maximization hypothesis, suggested by Rothschild
14
is that the primary goal of the rm is to survive
in the long run. Some others have suggested that attainment and retention of a constant market share,
is the objective of the rms. e managers, therefore, seek to secure their market share and long-run
survival, the rms may seek to maximize their prot in the long run, though it is not certain.
Entry Prevention and Risk Avoidance Another objective of the rms suggested by some
authors is to
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Publisher Resources

ISBN: 9788131797655