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Microeconomics II
book

Microeconomics II

by D.N. Dwivedi
August 2011
Intermediate to advanced content levelIntermediate to advanced
368 pages
14h 51m
English
Pearson India
Content preview from Microeconomics II
84 Chapter 4
free exit lead to intensive competition among the rms for retaining as well as increasing their
market share.
4. Selling Costs. Unlike rms under perfect competition and monopolies, rms under monopolis-
tic competition make heavy expenditure on advertisement and other sales promotion schemes
for their product. is is an important feature that distinguishes monopolistic competition
from perfect competition and monopoly. Selling costs include all the expenditure on advertise-
ment, sales promotion schemes and salaries of sales personnel. Selling costs and their eect of
rm’s equilibrium will be discussed below in de ...
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Publisher Resources

ISBN: 9788131797655