September 2011
Intermediate to advanced
1008 pages
24h 27m
English
Companies that are most successful with their CRM deployments recognize the importance of integration. Integration enables your employees to be more effective and efficient at their jobs. Enabling companies to sell more and serve customers better is what CRM is all about, and that is what integration is all about.
So, how does integration do that? First, it enables your customer-facing employees to have more informed and meaningful interactions with customers. Having critical information at their fingertips gives them confidence to serve your customers efficiently and boosts your customer’s image of your company with excellent service. Second, CRM systems are used by knowledge workers who spend much of their time interacting ...