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Microsoft Dynamics CRM 2013 Marketing Automation by Sandeep Chanda, Alok Singh

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Marketing challenges

Today, most of the businesses engage with the prospects via the web and social media. With the great reach of the Internet and social media, it's now a lot easier to get the message to a large audience very quickly and more frequently. Also, with the prospect data and interactions going into the thousands and even millions, marketers can be overwhelmed and confused by the size and complexity of the data they receive. Even the best of marketers might find it almost impossible to run their campaigns without the right automation tools for the planning, execution, and measurement of their marketing strategy. Some of the challenges in the world of modern day marketing are shown in following figure:

The commonly-faced marketing challenges ...

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