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Microsoft Dynamics CRM 2013 Marketing Automation by Sandeep Chanda, Alok Singh

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Chapter 2. Segmentation with Marketing Lists

In this chapter, you will be introduced to concepts of segmentation and targeted marketing, and you will see how marketing lists in Microsoft Dynamics CRM 2013 can be used for targeted marketing, simplifying the tedious process of assembling and managing the lists.

The following topics will be covered in this chapter:

  • Marketing lists and their types
  • Assembling marketing lists
  • Managing marketing lists

Marketing lists and types

Marketing today has evolved from delivering a common message to masses to delivering focused messages to specific segments. Creating segments based on customer attributes and delivering precise messages allows the marketers to reach the right customer with the right offers at the right ...

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