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Microsoft Dynamics CRM 2013 Marketing Automation by Sandeep Chanda, Alok Singh

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Campaign activities

Campaign activities are central to the marketing campaign; these activities define the customer touch points and the channel for delivering the marketing message. The following are the campaign activities:

  • Making a phone call to customers
  • Making an appointment for a webinar
  • Delivering a letter
  • Sending a fax or an e-mail

The marketing strategy should take into consideration the marketing message to be delivered, the delivery channel, and the frequency of delivery based on the target customers, and products. Microsoft Dynamics CRM 2013 enables the creation of multiple scheduled campaign activities that may be specific to the marketing list to deliver targeted messages to the customer. It also provides the option of tracking the expected ...

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