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Microsoft Dynamics CRM 2013 Marketing Automation by Sandeep Chanda, Alok Singh

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Marketing automation with CoreMotives

Like ClickDimensions, CoreMotives is another very popular Microsoft Dynamics CRM marketplace tool that provides e-mail marketing, lead scoring, web tracking, and nurture marketing features from within Microsoft Dynamics CRM 2013.

Once you have installed and configured CoreMotives on Microsoft Dynamics CRM 2013, the features are then available under a dedicated COREMOTIVES menu in the top navigation pane. This is shown in the following screenshot:

Marketing automation with CoreMotives

Let's now explore some of the key features exposed by CoreMotives.

Mailings and subscriptions

Like ClickDimensions, CoreMotives also provides a rich set of tools for e-mail ...

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