Introduction to MDM
Microsoft Dynamics Marketing is a marketing tool from Microsoft that can be used with CRM 2015 to enhance its marketing capabilities. It is actually an enhanced version of the Marketing Pilot product that Microsoft acquired back in 2012 and it is a separate application. MDM is available only in the cloud model but can be integrated with both cloud and on-premise CRM deployments. Although the out-of-the-box CRM marketing module provides the functionality to design and execute our campaign effectively, MDM provides more features to analyze our campaign with additional options for automation, collaboration, and social media integration.
MDM's functionalities are mainly in the areas discussed in the following sections.