The Big Picture: Overview Reports
In the center of the Reports page, you can see a chart that gives you an overall picture of your Web traffic (see Figure 6-1). In just a glance, you can see
Which visitors were new to your site.
Which visitors visited only once.
Which visitors were returning visitors.
How many visitors came to your site from week to week.
How many site visits related to marketing events you added to the site.
Figure 6-1. The Reports page displays a Web Site Usage Overview report.
Adding a Marketing Event
Your Web reports will be even more effective if you use the tracking capability in Office Live Small Business to add triggering events. ...