The Big Picture: Overview Reports

In the center of the Reports page, you can see a chart that gives you an overall picture of your Web traffic (see Figure 6-1). In just a glance, you can see

  • Which visitors were new to your site.

  • Which visitors visited only once.

  • Which visitors were returning visitors.

  • How many visitors came to your site from week to week.

  • How many site visits related to marketing events you added to the site.

The Reports page displays a Web Site Usage Overview report.

Figure 6-1. The Reports page displays a Web Site Usage Overview report.

Adding a Marketing Event

Your Web reports will be even more effective if you use the tracking capability in Office Live Small Business to add triggering events. ...

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