You can apply custom animations to individual objects on your slide, from clip art and pictures to text placeholders. Animations include effects that make an object seem to appear on or disappear from your slide in Slide Show view in some fashion. For example, you might choose to have a heading appear letter by letter, or fly off your slide. The Motion Path category of animation allows you to actually have the object appear and move around a path you specify on your slide.
Click the object to select it.
Click the Animations tab.
Click the Custom Animation button to display ...