Chapter 4. Marketing Your Product, Service, or Organization
Chapter at a Glance
To market your product, service, or organization to customers, clients, and members, you will often need to produce eye-catching printed materials. In fact, every written communication should build confidence in your company or organization by representing you in a professional, stylish way.
Even if you want to create materials such as flyers and brochures for personal reasons, you can still benefit from the ideas and techniques discussed in this chapter. Whether you are creating ...