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Microsoft® Office Publisher 2007 Step by Step by Joyce Cox, OTSI, and Joan Lambert

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Key Points

  • Whether you are creating publications for an individual, a group, a company, or an organization, developing a consistent look for all communications helps to build an identity, or brand.

  • When a brand builds goodwill and trust, it becomes a valuable asset. If that asset is a name, graphic image, or slogan, you might want to claim ownership by registering it as a trademark or service mark.

  • A well-designed publication relies on a balanced layout that is easier to achieve if you work with an underlying grid.

  • Formatting a publication can be as simple as changing the font scheme or as complex as changing individual formatting attributes such as font, size, effect, color, alignment, and spacing.

  • You can apply combinations of formatting with a ...

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