January 2011
Beginner
432 pages
9h 10m
English
Chapter at a Glance

Gathering feedback from your Web site’s visitors can be a valuable way of assessing your site’s success, and it can help you build a customer or subscriber database. For example, a business could collect the addresses of people who are interested in receiving product samples, e-mail newsletters, or notifications of special offers.
To receive feedback, you can set up an e-mail hyperlink, as you did in Chapter 5, but an e-mail message is not structured, ...