Introduction
Maybe you’ve noticed: creating simple documents today is so 2009. In this new decade, the emphasis has shifted from designing, creating, editing, and printing real hold-in-your-hands documents to creating content that can be used in a variety of smart, efficient ways. You might create content about a new product, for example, and instead of simply printing a fact sheet that you hand to all your sales reps, you save one version as a PDF, send another in an e-mail message, post some of the content to a blog, include some of the description in a catalog, and forward the Word file to peers around the globe.
What’s more, you’ll rarely create these content pieces alone. The use of teams is growing throughout industries of all types, and ...