Audiences are a brilliant way to target content to specific users. Typically, users are in Organizational Units (OU) in Active Directory (AD). This is a way for enterprises to classify the role of an individual in the organization.
A role can be classified by where a person is located—for example, North America, Asia, Europe, and so on. Or the person can be classified by type of employment such as hourly or salary.
Once classified at the AD level, audiences can be applied to a SharePoint audience. Once an audience is created and compiled, it can be applied as a parameter in web parts functionally targeting that content.
This recipe reviews how to create an audience.
You must have farm-level administrative ...