Windows Marketplace

Today, the only mechanism available for getting applications on Windows Phone 7 is through the Windows Marketplace. The marketplace is where all apps can be found. Developers can create new applications and sell them or give them away on this marketplace. This is good news for Independent Software Vendors (ISVs) looking to capitalize on Windows Phone 7.

Corporate clients must also put their applications through the marketplace. This is good in the sense that we get an extra team of professionals QA’ing our application. However, once it is available on the Marketplace, anyone can download the application. This is a troubling issue for many enterprises. Outside of the Windows Marketplace, the only way to get an application on ...

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