Although Reporting Services is not installed in the Cloud as of this writing, Microsoft is considering placing it in the near future. Moving SQL Server Reporting Services has the main advantage of reduced latency as the data is directly accessed in the datacenter. This may entail providing access to the database to a larger group of report authoring personnel. Given the fact that Reporting Services is not in the cloud, does not prevent the generation of reports based on the data on SQL Azure. In fact, SQL Azure is included as one of the data sources that can be configured using SSRS. In the following section, a procedure is described to connect to SQL Azure from BIDS to generate the report.