A business traveler’s cell phone beeps; he’s received a text message informing him that his flight’s departure gate has been changed. A system administrator receives a message on her pager alerting her that a critical server has gone down. An inventory manager at a grocery store gets an email telling him that the stock level for a popular product has dropped below the threshold for reordering.

These are examples of personalized notifications reaching people when the information is most relevant, on whatever device they have available. In today’s information-driven world, notifications such as these have real business value. Timely information can attract customers, make employees more productive, and enable agile decision making. ...

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