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Microsoft® SQL Server 2012 Unleashed by Alex T. Silverstein, Chris Gallelli, Paul T. Bertucci, Ray Rankins

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Master Data Services

Now, in its fifth year of maturity, Master Data Services (MDS) is providing a much needed capability around the management of core data within a complex data environment. Microsoft recognized that key to delivering data to applications also meant developing technology around improving data quality. By using Microsoft’s Master Data Services, organizations can align operational and analytical data across the enterprise and across lines of business systems with a guaranteed level of data quality for most core data categories (such as customer data, product data, and other core data of the business).

Microsoft has created data stewardship capabilities complete with workflows and notifications of any business user who might be ...

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