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Microsoft® SQL Server 2012 Unleashed by Alex T. Silverstein, Chris Gallelli, Paul T. Bertucci, Ray Rankins

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Master Data Management

In today’s complex shared data environments, all too often data becomes the stumbling block because core data is not being managed effectively. You can distribute, dimensionalize, and surface data in so many ways now, but if that data has poor data quality it is useless. Managing, or mastering, data is central to providing high-quality, high-integrity data to the information consumers of your organization and beyond. If you get this right, the whole company benefits. Mastering data starts with

Image Identifying what data is core to your organization and assessing how it is currently being managed.

Mastering data with have data ...

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