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Microsoft® SQL Server 2012 Unleashed by Alex T. Silverstein, Chris Gallelli, Paul T. Bertucci, Ray Rankins

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Understanding MPP and PDW

Today, data (information) is the new currency of the enterprise. This means organizations that know how to maximize the value of data will thrive. Gartner asserts that “by 2015, organizations integrating high-value, diverse, new information types and sources into a coherent information management infrastructure will outperform their industry peers financially by more than 20%.” McKinsey agrees with Gartner, confirming that organizations that use data and business analytics to drive decision making are more productive and deliver higher return on equity than those that do not.

Enterprises are seeing the convergence of new information types and sources that are fundamentally transforming the industry. For example, the ...

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