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Microsoft SQL Server 2012 with Hadoop by Debarchan Sarkar

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Summary

In this chapter, we went through what Big Data is and why it is one of the compelling needs of the industry. The diversity of data that needs to be processed has taken Information Technology to heights that were never imagined before. Organizations that are able to take advantage of Big Data to parse any and every data will be able to more effectively differentiate and derive new value for the business, whether it is in the form of revenue growth, cost savings, or creating entirely new business models. For example, financial firms using machine learning to build better fraud detection algorithms, go beyond the simple business rules involving charge frequency and location to also include an individual's customized buying patterns ultimately ...

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