Chapter 1. Looking at the Big Picture

Owners of small businesses say key factors for producing fiscal growth include acquiring new customers, minimizing customer turnover, marketing products and services, and keeping ahead of competitors. You need technology to realize all those factors, but technology is not your business—your business is making a product, selling a product, or providing a service. Every minute that you have to spend doing something else is time taken away from the real business of your business. Plus, the desire to be competitive frequently runs up against the fact of real-world budgets. You need to do more with less—less money, less ...

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