by Jim Horan
Author of The One Page Business Plan
Nearly twenty years ago, when I began writing my first book on how to create one-page business plans, I had an inkling the book might do very well—even if I couldn’t get a publishing house behind it. In 1994, four years after I had left the big-company world, I gave five public presentations on my idea—that the best business plans were short yet cogent. The following year, I was asked to do fifteen speeches, and my audiences began asking for the book version of the idea. In my mind, some of the “asking” bordered on “demanding.”
So when my self-published book hit the market in 1997, I was delighted to see it flying off the virtual book shelves of Amazon.com. It became an Amazon bestseller ...