4

Making Work Meaningful

“Just because” isn’t going to work for me.

—Liz, age thirty

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Why can’t they just do what I tell them to?”

Gone are the good old days, when “Because I told you to” was a useful or sustainable workplace tool. It might work once, but assume that icy stare or rolling of the eyes means that Joe is looking for a new job, and you’ll soon be starting all over again training his replacement. And while it might seem better to replace the eye-roller, it’s a costly slippery slope of extra time exiting one person and recruiting and onboarding a new one. And high turnover drives down productivity and morale.

The replacement cost is ...

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