10

Be Transparent

We can see you.

—Ben, age twenty-eight

Transparency builds trust, loyalty, and ambassadorship. Transparency builds a level of employee engagement that money, even lots of it, cannot buy. Telling people, of all ages and levels, what you can share about the business is vital if you want to keep people focused, efficient, and productive. The telephone game has sped up, and today misinformation can travel and snowball faster than at any time in history.

“Management providing transparency is really important,” says Andrew, twenty-six, associate on Wall Street. “Information is readily available—we know how to get the information we want.” Business today needs to be prepared to be as “open a book as possible so that rumors don’t ...

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