CHAPTER 2
Build It and Tell Them You’ve Built It, and THEN They Will Come
This is the marketing business, and expertise without clients makes the tree falling with no one to hear it louder by comparison.
SELLING IS DEAD
The first viral marketer was St. Paul. After his epiphany on the road to Damascus, he visited Antioch, Rome, Corinth, Thessalonica, and on and on, preaching the gospel and telling everyone to spread the word to others.
If you think that wasn’t effective, consider this demographic fact. At the time of Christ’s death, there were 12 Christians—the Apostles. About 300 years later there were 16 million, in a world of perhaps 90 million, which staggers the statisticians.
What does this have to do with our profession? As opposed to ...
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