CHAPTER 4

Maximizing Fees

Equitable compensation means just that. You should be paid based on your value, not your time, not your presence. The value mindset trumps the money mindset.

WHY BASE FEES ON VALUE

For those of you who have turned immediately to this page, welcome! When you get a chance, take a look at the preceding chapters.

Consulting, along with professional services such as accounting, legal, design, and for forth, have traditionally been based on time units—hours or days. Many lawyers still bill in six-minute increments. If you ask them a question about their bill, they begin the clock again! They’ll also submit an invoice for $10,000.50. the 0.50 being reimbursement for a stamp.

I am not making this up.

Aside from the fact that ...

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